Traditional industries can find new life online. Explore how our client, a real estate professional, leveraged digital platforms like LinkedIn to redefine his authority in the industry—a sector traditionally reliant on referrals.
Our client, a seasoned real estate professional, recognized the growing importance of digital presence in his traditionally referral-based industry. He was trying to establish himself as a thought leader to showcase the evolution of real estate and its myriad opportunities.
The client envisioned utilizing a new platform, LinkedIn, to showcase his expertise and reshape how people approach real estate – both for investment and personal buying. He aimed to offer comprehensive insights into global, Indian, and Dubai real estate markets while breaking the common misconceptions.
Real estate heavily relies on trust and established networks. The challenge lay in building an online presence that resonated with potential clients, many of whom held outdated views of the industry. So, he needed to effectively communicate his expertise and reshape perceptions to attract both clients and talent.
We crafted a content strategy focused on two key pillars:
This content-driven approach yielded impressive results:
Disclaimer: Please note that all client details mentioned in this case study are kept confidential to respect their privacy and business interests
Thinking of taking your traditional industry online? Don't let your expertise stay hidden in a referral network. We can help you craft a compelling narrative that showcases your expertise and attracts the right opportunities.
Feel free to reach out to us:)
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Our client, an experienced technology expert, has been with BYOB for a year building her brand on LinkedIn. She highly appreciated our personal branding approach, especially the debrief after her third renewal and what she fondly referred to as the "Discovery Sheet," which helped her streamline her career narrative.
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Our client had a rich background in dentistry, with a diverse range of experiences across different positions and specialisations. However, her resume failed to reflect the depth and breadth of her expertise, making it difficult for her to stand out in a demanding healthcare market
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