LinkedIn’s Video Tab Is Gone (For Some): The 2025 Video UX Shift, Algorithm Priorities, and What’s Still Working

LinkedIn video is growing fast — but recent UX changes have left creators confused. 

The Video tab disappeared, watch time metrics went missing, and the “Videos for You” feed is spotty or disappeared altogether for some. Some of it is back, but not fully. 

So what’s really happening?

Here’s a breakdown of what’s actually happening, backed by LinkedIn’s latest data and tested across multiple creator accounts.

Video is the Fastest Growing Format on LinkedIn

Despite UI changes, the numbers tell a different story:

• +36% increase in total video viewership (Oct 2024 – Jan 2025, YoY)
• 2x growth rate in video creation compared to all other formats
• +67% increase in weekly video uploads by LinkedIn’s publisher partners

But here’s the thing from personal experience — and what I’ve seen with many clients:
Not every video gets the reach. One video might take off, but the next often performs below expectations, even when the content is solid.

And it’s not just video.

Many creators— myself included —are noticing a broader drop in overall impressions — across the board. Text posts, carousels, even previously high-performing formats aren’t hitting the same numbers.

Now, LinkedIn does prioritize video content, especially full-screen vertical videos. But based on my observations, the algorithm seems to favor:

• Short (60–90 seconds)
• Tightly edited, no-fluff content
• Professionally relevant, not overly polished
• Personal stories
• Shot vertical, native-first

That’s why we focus on strategy, not just execution:

• Clarity over complexity
• Consistency over virality
• Audience-first content, always

So yes, video is growing on LinkedIn. But growth doesn’t guarantee visibility. Even when we follow the best practices, results can be unpredictable.

The Disappearing Video Tab: Not a Bug, But a Test

LinkedIn has quietly removed the dedicated Video tab from the mobile app in several regions. In its place:

• The “My Network” tab shifts left
• A new Post (+) button appears more prominently
• The “Videos for You” feed may be temporarily missing

This has led to confusion,  but it’s part of a larger test to integrate video deeper into the main feed, not reduce its role.

Video is still getting surfaced through:

• Vertical full-screen video previews
• Recommended content in-feed
• Profile-linked videos with enhanced previews

The algorithm continues to prioritize video, even without a separate tab.

Video Analytics: Removed, Then Restored (Partially)

In March and early April 2025, we noticed that the video watch time analytics disappeared entirely — no duration, no average watch, no engagement curve. Just basic views and reactions.

It was confusing for me, because we relied on data to test hooks, video lengths, and audience retention.

By mid-April, video analytics returned — but only for recent videos and those posted before early March. Now you can see:

• Members reached
• Video views
• Watch time
• Video viewer demographics

However, videos posted in March still lack full analytics. This appears to be a phased return or ongoing experiment, likely due to backend changes.

LinkedIn Video: What’s Working in 2025

Despite ongoing tweaks to features and algorithms, LinkedIn video continues to perform well — if you know how to play the game. Here’s what’s working:

1. Vertical-First Videos
   LinkedIn has doubled down on vertical video (9:16 aspect ratio), especially for mobile viewing. Videos autoplay in full-screen mode on both mobile and desktop, making vertical-first content essential for visibility.
   
   
2. Immediate Value
   Grab attention in the first 2–3 seconds. Start with a bold statement, a question, or a compelling visual. Viewers have limited attention spans, so skip the long intros. Get straight to the value — concise, to-the-point content retains attention.
   
   
3. Native Creation > Repurposed Content
   Videos created directly within LinkedIn perform better than repurposed content from platforms like TikTok or Instagram. Authentic, professional content resonates more with LinkedIn’s audience. Stick to what’s native to the platform.
   
   
4. Consistency
   Posting regularly—ideally at least once a week, or at minimum once every two weeks—helps keep you visible. Consistency signals to LinkedIn’s algorithm that you’re active, which can boost your reach over time.
   
   
5. Engagement Signals
   On LinkedIn, comments and reactions count more than views. The algorithm values meaningful interactions, so encourage engagement through calls-to-action, questions, or thought-provoking content.

In a nutshell: Video is growing, but the platform is shifting. Adapt your strategy, stay consistent, and keep testing. That’s how you win.

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